CHICAGO — As the market continues to cope with the near-disappearance of bond insurance, one effect is clear: the growing need for issuers to tout their stories to entice investors, panelists at the Bond Buyer’s Transportation/P3 conference here said Tuesday.

“Forty percent of my investor universe says no [general obligation bonds] at all — they’re looking for dedicated service, revenue bonds, stories they can dig into,” said Sean Fallon, head of taxable municipal trading at Raymond James & Associates Inc. For issuers, that means it has become increasingly important to differentiate themselves.

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