NEW YORK – November sales were 2.6% better than last November, but short of the 2.9% increase expected, according to the weekly retail sales report for the week ended November 6, released by Johnson Redbook Tuesday.
“The latest week, including last minute Halloween related shopping, gave a lift to sales,” the report noted. “Several retailers, however, also said business was relatively soft as people focused on the elections. Meanwhile, holiday merchandise sales are beginning to be displayed in stores as retailers are promoting earlier than usual. Some stores are already in a rush to cut prices and are extending store hours. November ends with the official start of the holiday season, which falls in the final week. November is a transitional month in which retailers clear unsold fall merchandise and prepare for the holiday season. More importantly, the month is significantly back loaded with most business contributed in the last two days following Thanksgiving.”
