CHICAGO — Investor outreach has become increasingly important as issuers continue to struggle with fiscal and market challenges, said panelists at the Women in Public Finance conference here Thursday. 

“In the old days, in the old tax-exempt world, we had an investor outreach program but it wasn’t very big and it wasn’t the priority it is today,” said California deputy treasurer Katie Carroll. “We’ve really stepped up our investor outreach and education effort. Every sale, we spend a solid two days on the phone, and for one of our [Build America Bond] transactions where we expanded our [investor] base, we spent five solid days on the phone.” 

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