In an effort to drum up a new source of revenue for Florida’s beleaguered transportation trust fund, two lawmakers have filed identical bills authorizing the sale of naming rights and advertising space on state-owned transportation facilities.
If enacted, the State Revenue Enhancement Act would allow naming rights or advertising space to be purchased by the private sector. The ads could be placed on the Florida Turnpike as well as other state-owned roads and highways, entry and exit ramps, rights of way, toll facilities, buildings, barriers, parks, rest areas, and railways.
The state transportation trust fund would receive 80% of the revenue collected from the naming rights or ads, with 10% being distributed to school districts for driver education programs and 10% going to the Office of Tourism, Trade and Economic Development.
Neither bill has received an analysis to estimate how much new revenue would be generated.