In an effort to drum up a new source of revenue for Florida’s beleaguered transportation trust fund, two lawmakers have filed identical bills authorizing the sale of naming rights and advertising space on state-owned transportation facilities.

If enacted, the State Revenue Enhancement Act would allow naming rights or advertising space to be purchased by the private sector. The ads could be placed on the Florida Turnpike as well as other state-owned roads and highways, entry and exit ramps, rights of way, toll facilities, buildings, barriers, parks, rest areas, and railways.

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