Tradeweb Markets’ announced acquisition of fellow alternative trading system BondDesk in September was only a first step in its plan to boost its retail fixed income offering for broker-dealers, retail and middle-market investors, which includes municipal bonds.

The firm announced Friday that it had completed the purchase and rolled out its rebranded retail group, called Tradeweb Direct. The new division will integrate the businesses, technology, services and support of both Tradeweb Retail, the firm’s original retail offering, and BondDesk.

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