Robert G. "Bob" Moore, a longtime municipal bond portfolio manager, died Aug. 23. He was 78.

Mr. Moore started his career in finance with Smith Barney. He went on to a career in investment management, which included managing the fixed-income portfolio at INA in Philadelphia and at CIGNA in Hartford.

He then went to American Express and ran the then-largest tax-exempt portfolio in the U.S., after which he became president of Bernstein Macauley, a subsidiary of Shearson Lehman Brothers.

Joe Deane, now a portfolio manager at Western Asset Management, began working with Mr. Moore at Shearson after it acquired E.F. Hutton in 1988, and called him "one of the real true gentlemen in the business."

Deane added that he learned from Mr. Moore an investing theory that has served him throughout his career.

"He always had that theory of 'sell when you can, and not when you have to.' It is a philosophy that has stood me in good stead for a long time," Deane said.

Mr. Moore loved his work, and especially the people with whom he worked, his family said. He encouraged and supported the aspirations of those who worked for him, many of whom went on to successful careers in finance.

After his career in financial management, Mr. Moore retired to Philadelphia, where he pursued a career in real estate.

He is survived by his wife of 53 years, Shirley; three daughters, Patricia, Susan, and Kathleen; and many grandchildren.

A memorial service will be held Sept. 18 at 11:00 a.m. at St. Dunstan's Episcopal Church, located at 750 Skippack Pike in Blue Bell, Pa. A luncheon will follow at Old York Road Country Club on Tennis Avenue in Springhouse.

In lieu of flowers, donations can be made to St. Dunstan's Church or to the Kelly Ann Dolan Memorial Fund, P.O. Box 556, Ambler PA 19002.

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