In response to changing economic dynamics and untapped business opportunities, Invest Atlanta is the new identity of the city’s Atlanta Development Authority, Mayor Kasim Reed said during last week’s state of the city address.

“I have made economic development one of my administration’s top priorities, and this change represents an effort to modernize our approach to economic growth,” said Reed, who is chairman of the agency’s board. “We must get our economy moving again because our unemployment level is too high and families are hurting.”

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