CHICAGO - St. Louis-based Edward Jones has added a handful of municipal professionals to its ranks over the last year and is looking to further boost its banking staff as the retail brokerage seeks to parlay its specialty into new business given the heightened attention now on retail buyers.

The firm's municipal growth stems primarily from the need to satisfy a thirst for retail product from its swelling ranks of retail brokers, known as financial advisers. The firm had about 11,000 brokers last year and is up to 11,707 now with plans to reach 17,500 by 2012.

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