New York is reaching out to retail investors with a website launched to coincide with a $1.1 billion personal income tax bond deal next week. The deal is the first to appear on the site, which went live last month, and with a glut of year-end issuance ­driving muni rates sharply higher ­recently, extra marketing couldn’t hurt.

The Empire State Development Corp. will issue the bonds on behalf of the state as a mix of tax-exempts, taxable Build America Bonds, and traditional taxable bonds. The ESDC is also known as the Urban ­Development Corp.

Subscribe Now

Independent and authoritative analysis and perspective for the bond buying industry.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.