Lebenthal Holdings LLC next month will continue its expansion by starting a private wealth advisory division for retail and institutional clients and adding two Wall Street veterans to lead the endeavor.

The parent company of Lebenthal & Co. plans to officially debut Lebenthal Wealth Advisors on Nov. 30, the firm said in a press release this week. Lebenthal plans to team up with independent registered investment advisors and entrepreneurial wealth managers to boost its brand recognition and forge a new model in the financial services industry, president and chief executive officer Alexandra Lebenthal said in the release.

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