WASHINGTON — The Bond Dealers of America unveiled guidelines Wednesday designed to help dealers comply with suitability, disclosure and pricing rules when dealing with retail investors.

The action is seen as an attempt to stave off implementation of a secondary market disclosure checklist floated by the Financial Industry Regulatory Authority last fall. The BDA’s guidance, developed after several meetings with member firms and FINRA, represents an effort by the industry group to counter what it saw as the self-regulator’s burdensome item-by-item requirement.

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