BRADENTON, Fla. — Philadelphia-based PFM Group has hired Craig Robinson as a senior managing consultant in the financial advisory practice as the firm continues its expansion efforts in Virginia and North Carolina.

Robinson has nearly 10 years of experience in banking, corporate trust, public finance, and new business development. He is based in PFM’s Arlington, Va., office.

Client development, project management, and financial analysis in the mid-Atlantic and Southern regions are Robinson’s primary focus at PFM.

“We’ve had a very good track record of growth in Virginia and we’re looking to continue to build on that, and Craig’s skill set is central to doing that,” said PFM managing director JoAnne Carter. The firm is continuing its expansion efforts in North Carolina as well, she added.

Robinson most recently was vice president and senior sales representative with the Bank of New York Mellon, where he was responsible for marketing corporate trust products and services to corporations, municipalities and nonprofit organizations in Delaware, Maryland, Virginia, West Virginia, and the District of Columbia.

Robinson received a bachelor’s degree in business administration from Virginia Commonwealth University. He is past president of the Richmond chapter of the Urban Financial Services Coalition. He lives in Springfield, Va.

Public Financial Management Inc., the independent advisory arm of the PFM Group of Companies, remained the top financial advisory firm in the country in the first quarter of this year, advising on more than $5 billion of debt in 119 transactions, according to Thomson Reuters.

PFM Inc. was also the top-ranked financial adviser for all of 2010, advising on 988 transactions that totaled $57.54 billion.

PFM Asset Management LLC is registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940.  As of March 31 it had $42 billion in assets under management and provided investment consulting services for an additional $19.9 billion of securities.

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