Fall from grace: Muni bonds sold for Elvis' home continue to deteriorate

Lagging attendance at the home of the King of Rock and Roll continues to batter the tourist-tax municipal bonds that were issued to gussy it up.

The bonds were sold in 2017 for a development project at Graceland, the former residence and now resting place of Elvis Presley, which has become a worldwide tourist attraction in Memphis, Tennessee.

Loss of revenue from fewer visitors during the coronavirus pandemic is cited as the reason the bonds have been unable to generate enough money to pay the interest and now the principal on the debt service for some of the series.

Visitors pose for photographs at the gates of Graceland in 2014. The pandemic kept many visitors away, reducing tourism-driven revenues that back municipal bonds.

Even though Graceland is now fully open, tourists have been returning at a slower-than-expected pace as the U.S. recovers from the pandemic. During the pandemic, strict regulations severely restricted travel and physical distancing protocols limited attendance when the home first reopened.

“The impacts of the pandemic continue to be felt in pockets of tourism. While places like Las Vegas have reported jumps in visitors, more niche areas like Graceland continue to be vexed by a sluggish return,” said Bloomberg Intelligence's Eric Kazatsky.

The 2017 bond issue included $40.49 million of Series 2017A tax-exempt senior tax increment revenue bonds, $24.43 million of Series 2017B taxable senior tax increment revenue bonds, $24.375 million of Series 2017C taxable subordinate tax increment revenue bonds and $5.005 million Series 2017D taxable bonds, all issued through the Economic Development Growth Engine Industrial Development Board (EDGE) of the City of Memphis and County of Shelby.

Neither EDGE, which issued the bonds, nor the city or county, has any responsibility for the debt service or other payments associated with the bonds.

Elvis Presley Enterprises manages the operations of Graceland and its related properties including Elvis Presley's Memphis, the entertainment and exhibition complex, the exhibition center, the AAA Four Diamond Guest House and the Graceland Archives. EPE also produces and licenses Elvis-themed live events, tours, and attractions worldwide. Graceland Holdings LLC is majority owner of EPE.

The Graceland campus was to be the centerpiece of a $137 million redevelopment project that also aimed to revitalize the Whitehaven neighborhood of Memphis.

A mix of public and private funds was used to finance the project, and included $124 million of private funds, public incentive funds and $125 million of municipal bonds.

With the state’s help, a tourism development zone was created with sales tax revenues going toward the project. The TDZ surcharge, 5% extra charged on all purchases at Graceland, went to help finance the development. Tax increment financing, with increases in property taxes from the Graceland, was also used. The bonds were to be repaid from the TDZ, the TDZ surcharge, the TIF and certain other revenues.

“The project was already showing signs of stress with subordinate bonds reporting issues in 2020,” Kazatsky said. “Most recently, senior debt has also flagged stress with some bonds drawing on reserves and others missing the July 1 payment.”

According to disclosure notices issued on July 7, payments on two series of the bonds weren’t made on July 1 because of insufficient funds.

“I guess folks are not buying enough pairs of blue suede shoes,” said John Hallacy, founder of John Hallacy Consulting LLC. “TIF districts always have a higher risk profile especially if the economy turns for any reason during the ramp up period and beyond.”

The interest payment of $853,125.00 due on the Series 2017C bonds was not paid and the interest and principal payments of $205,218.75 and $95,000.00, respectively, on the Series 2017D bonds were not paid either.

According to a disclosure notice filed on July 9, the trustee on June 30 transferred $547,485.23 from the Series 2017C debt service reserve fund to the TDZ incentive payment sub-account to correct the over-transfer of TDZ revenues that happened on Dec. 28, 2020. These funds were then transferred to the Series 2017A debt service fund in accordance with Section 1302 of the indenture to pay the debt service due on the Series 2017A bonds on July 1.

Additionally, the balance of the Series 2017B debt service reserve fund following the draw was $1,117,097.66 as of July 2. This balance is $580,174.84 below the Series 2017B debt service reserve requirement of $1,697,272.50.

In January, the borrower missed an interest payment on the Series D bonds.

Elvis' private jet, which was named Lisa Marie after his daughter, is now an attraction at Graceland.

“These deals don’t make Elvis’ legacy any less complicated. They are four intertwined bond issues, with mixed senior and subordinate liens, and mixed reliance on TIF and other revenues,” said Municipal Market Analytics Partner Matt Fabian.

He added that it was anything but simple to sort it all out.

“We had some of the subordinates drawing on reserves last July, the Ds defaulting in January, seems like the Cs and Ds defaulting this month, and the As and Bs still using reserves,” Fabian said. “But this info has to be taken with a grain of salt. The EMMA filings have been full of typos in the past and have tracked inadvertent payments one way or the other. So it’s not an easy situation to sort out. It’s fair to say that visits to Graceland are down, and there are consequences for the underlying debt, all of them negative.”

In April, Tennessee passed a $42.6 billion fiscal 2021-2022 budget, which includes $8 million to expand marketing and tourism initiatives.

While travel within the United States is now beginning to ramp up from the pandemic with American tourists beginning to come back to U.S. attractions, many foreign tourists, including Europeans, remain barred from the country.

Elvis Presley died in 1977 and is buried on the grounds along with other family members. Graceland was opened to the public in 1982, was listed on the National Register of Historic Places in 1991 and declared a National Historic Landmark in 2006.

The nearly 14-acre site now has a whole host of attractions and artists on tap for the summer and beyond. The Beach Boys will play a concert at Graceland on July 29 while Elvis Week 2021 will be held Aug. 11-17. Other groups such as The Monkees, the Nitty Gritty Dirt Band and Cheap Trick are also on tap as well as a performance of the Simon & Garfunkel Story and a haunted house for Halloween.

There are many homes of famous Americans that are still open to the public, such as Johnny Cash’s boyhood home in Arkansas, the Mark Twain house in Connecticut, and the Ernest Hemingway home in Florida.

“This case reminds me of when the Liberace Museum closed in Las Vegas. Of course, Elvis was an even greater presence worldwide,” Hallacy said. “They should be able to recoup, but there is the possibility that the situation may require some debt relief. It may be a Blue Christmas this year.”

The museum dedicated to the memory of the famous pianist and showman Liberace closed its doors in 2010 after a 30-year run as attendance declined and the cost of running it became a huge financial drain on the foundation that was set up to provide scholarships to college students.

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