Jill Hershey, a former lobbyist with the Securities Industry and Financial Markets Association who specialized in tax issues, including those related to municipal bonds, has been named vice president of the Financial Services Roundtable, a lobbying group representing financial services companies.

Hershey was named to the position on Thursday by the Roundtable, and will head up the group’s lobbying efforts on regulatory reform, according to the announcement.

“Jill brings a wealth of knowledge and experience on the financial services industry and Capitol Hill,” said Steve Bartlett, FSR’s president and chief executive officer. “Her recent work on a variety of fixed-income securities, including municipal bond issues, makes for an excellent addition to the Roundtable team.”

Hershey previously was a managing director at SIFMA, but was laid off in November when the association cut its staff by roughly 20%. The Roundtable represents 100 of the largest banking, insurance, and investment companies in the country.

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