After digesting a revised $7.67 billion in new volume last week, the municipal market will face an estimated $9.59 billion this week, according to Ipreo LLC and The Bond Buyer, as the California market again takes center stage — this time with a $1.5 billion sale of general obligation bonds catering to retail investors.

Following the recent deluge of Build America Bonds in the long California market, the GO sale should satisfy the retail crowd's craving for traditional, plain-vanilla state paper beyond 20 years, according to Chris Tota, director of trading and sales at book-runner E.J. De La Rosa & Co. in Los Angeles.

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