The Forest City Ratner Cos. is banking on luxury seating, naming rights, and sponsorships to back $500 million of tax-exempt bonds to be issued for a new arena in Brooklyn.

The Brooklyn Arena Local Development Corp., a subsidiary of the Empire State Development Corp., is expected to market the bonds the week of Dec. 14. The proceeds will finance an 18,282 seat arena that will be the home of the National Basketball Association’s New Jersey Nets franchise.

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