RALEIGH, N.C. — Brian Moynihan used his first public address as chief executive of Bank of America Corp. to call for changes in how the banking industry does business and for more lending.

Speaking Monday to a near-capacity crowd at the North Carolina Bankers Association’s annual economic forecast luncheon, Moynihan outlined several challenges facing the banking industry and portrayed B of A as being on the forefront of confronting them.

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