If you are underbanked you probably have limited access to mainstream financial services normally offered by retail banks. According to FDIC research, nearly one-quarter of the country is unbanked or underbanked and COVID-19 threatens to draw more into this consumer category. Many fintech startups offer alternative ways to measure credit risk, and assert that their products can help extend financial services to consumers who have not been well-served by traditional banks. Join our guest host, James Ledbetter, former Head of Content for Sequoia Capital and ex-editor in chief of Inc magazine and Inc.com, Mike De Vere, CEO of Zest AI and Jenny Vipperman, Chief Lending Officer of VyStar Credit Union as they explore (1) what factors will influence product design among institutions that try to step up service to this segment? (2) Which approach will work best? and (3) What are the obstacles to success? Our host for this episode of Leaders is James Ledbetter, former Head of Content for Sequoia Capital and ex-editor in chief of Inc magazine and Inc.com. You can subscribe to Jim's weekly newsletter on fintech, FIN, at
Serving the underbanked
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