Melissa Rosenbaum is a marketing professional with more than 30 years of experience. Currently she is Senior Marketing Manager of the Retirement Plan Solutions and Self-Directed Plan Services businesses at TD Ameritrade Institutional. Rosenbaum is responsible for driving and developing the marketing strategy and execution for all aspects of product development, technology, retention and acquisition programs for both lines of business.\nPreviously, Rosenbaum was Vice President of Marketing for ICON Advisors. Prior to that, she held marketing management positions with Fiserv Investment Support Services, Great-West Life and Annuity and Karsh & Hagan Advertising Agency. Additionally she has served as a marketing consultant for a number of financial services firms.\nRosenbaum received a bachelors degree in journalism and advertising from the University of Colorado. She is a member of the Business Marketing Association. She has received numerous awards from both marketing and financial services organizations in recognition of her marketing campaigns and programs.
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Independent and authoritative analysis and perspective for the bond buying industry