CHICAGO - Advisory firm Crowe Chizek & Co. is rolling out a new name - Crowe Horwath LLP - a move driven by the firm's efforts to build a stronger national reputation by promoting its 17-year-old ties with Horwath International.

Firm officials want to make sure its potential clients are aware of its expanding capabilities to address their accounting, management, and other advisory needs from a local, national, and international platform. The firm is shifting its structure to better align its offerings alongside Horwath.

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