Quantcast

First USA Eyes National HEL Effort

Smarting from setbacks in its mammoth credit card operations, Bank One's First USA unit has announced it will refocus its marketing efforts, with home-equity loans targeted as an area for a concerted nationwide drive.

A spokesman for First USA said that the company's study of the HEL market found...

To continue reading, log in, register or subscribe below.Calendars are available to registered users of The Bond Buyer web site.
Please log in below with the credentials you established at the time of your subscription or when you set up a free trial. If you have never set up an account with The Bond Buyer, please click the "Free trial" link below to set up your account.

Already a subscriber? Log in here.

Please note you must now log in with your email address and password.

 

Upcoming Events

Already a subscriber? Log in here
Please note you must now log in with your email address and password.